Various tidbits on Advertising

Advertising is essentially news. Your ads, whatever the medium, should inform, educate, inspire, or promise a reward for taking action. Taking that one step further, your ads should be distinctive to your business or organization. It was your own individuality and unique vision that made you open your business in the first place. You had confidence in yourself then so have confidence in trying new concepts in your advertising. Some of the best creative ideas are found in trashcans because the advertiser or their agency were afraid to try something new.