Brennan Creative Group Presents:Advertising 101 "The Art of Story Telling": Create an "ah-hah" moment

Monday, March 23, 2009

Create an "ah-hah" moment

When crafting messages about your product or services, create an "ah-hah" moment. Learning something new or discovering an eye-opening fact can really make a message stick. Our brains are actually on the lookout for new information, so the best ads open our minds to new thoughts and ideas. Some of the best marketing messages ever created...open minds.

If you interested in creating an "ah-hah" moment, give me a call....we'll talk.

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What others have to say....

“Larry has an uncanny ability to make "sales copy" sound natural and inviting. His material is easy to read and cuts through the "noise" of most radio & TV spots. He's one of the best Ad Copy writers in the market. I strongly recommend Larry for any company looking to improve their communication efforts in Radio, TV, or Print.” Steve Countryman , Managing Director, ERC Partners, Inc (Executive Research Consultants) ______________________________________________________________________________________________________________________________________________________________________________________________________________ “Larry is an energetic, funny and creative individual who can help take a core message to a more impactful conclusion. I had the pleasure of working with Larry and the adjunct members of the Brennan Creative Group on a few different occasions. When we worked on the New Hire Orientation video, Larry was able leverage his knowledge of my organization very successfully. We went with an unscripted approach to capture genuine feelings and Larry's interview questions solicited great responses. The end product successfully presented our message from key executives, field personnel and customers. For another video, we featured customer service vignettes in a handful of departments. The combination of a funny "wrong way" followed by the correct "right way" in each of the scenarios allowed for a balanced mix of entertainment and education. I will not hesitate to contact Larry and the Brennan Creative Group for my upcoming needs.” February 25, 2009 Andy Raffel, Pamida, Inc. ___________________________________________________________________________________________________________________________________________________________________________________ “Larry is a creative, fun-to-work-with professional. His head and his heart work together on his projects to produce great results.” January 19, 2009 Madeline Madden, Salvation Army __________________________________________________________________________________________________________________________________________________________________________________ “Brennan Creative Group has provided our organization a variety of audio and audio visual promotional materials, during each of the past four years. Larry Brennan is a consummate professional. He has the gift of putting people at ease in front of a microphone or camera, while guiding the message sought for the final product. Larry’s narration, with his resonate, baritone voiceovers, are always a perfect fit for what the eyes are viewing. It is a complete professional package!” Steven M. Slater, Principal, Madonna School ___________________________________________________________________________________________________________________________________________________________________________________ “Larry Brennan and the Brennan Creative Group have played an instrumental role in Pamida’s charity event for the past 8 years through the creation, development and production of our program. Larry works very closely with our team sharing his knowledge and expertise in order to make the event as successful as possible. His final product always portrays the Pamida Foundation message in a unique and creative way and communicates to our vendor partners the difference their support makes in our communities.” Jessica Strohman Executive Director Pamida Foundation ____________________________________________________________________________________________________________________________________________________________ “I have worked with Larry on a number of different projects during my eight years at ConAgra Foods. Included were a number of different sales meeting presentations, each of which required differences in tone, depth of information presented, and budget constraints. Larry delivered quality work against each assignment, regardless of the depth of the work or the revenue potential. He provided quality thinking against the business objective of each presentation, and was particularly adept at managing the precarious balance between substantive business information sharing and entertainment. Dan Hammer Vice President and General Manager Family/Value Brands, ConAgra

Brennan Creative Group Presents:
Advertising 101 "The Art of Story Telling"

Monday, March 23, 2009

Create an "ah-hah" moment

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