Welcome to the inaugural post on my blog. This will be the first of many postings that will hopefully be of interest and help to a variety of businesses and organizations. Although they will deal primarily with advertising, I would rather use the phrase..."Story Telling." When you think about it, that's what advertising is really all about....crafting your story and then designing the most effective way of telling your story to the right audience.
In today's economic climate, effectiveness and cost-efficiency are even more important for any business. Just remember, a big budget is not the primary consideration for story telling. Common sense and creativity will always rule the day. So with that in mind, here is some food for thought:
Observation #1
“We live in a ‘what’s in it for me right now’ culture. In order to be a big winner in today’s marketplace, you must constantly push the edge for new ways to exceed customer’s expectations and be able to link value to your name.”
Observation #2
“We want to outsmart, out market, outsell and outdistance the competition. If you can’t outspend them, you just have to be smarter than they are.”
Observation #3
“If it’s a bright idea, that’s good. If it’s well executed that’s good too. But if it’s a persuasive execution of a terrific idea…that’s advertising.”
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Larry, congratulations on your new blog. You've provided us with some tremendous insight in the past regarding our marketing message and approach and I look forward to what you've got to say here.
ReplyDeleteThanks for putting your wisdom out here for us to share!
Thank you for posting a link to your blog. I'm enjoyed reading your first entry and am looking forward to learning from your experience.
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