When you stop to think about it, advertising is a conversation. You want to entice people to participate and so your conversation must be surprising, witty, charming, personal, relevant, informative, provocative and engaging.
Truth be known, people don't care about your product or service or what you have to say. They have their own worries. They have their own wants. What they don't have is time and you can't force them to listen.
So, if you surprise them, they notice.
If you engage them, they listen.
If you satisfy their basic wants and likes, they sample.
If you deliver, they tell their friends.
If you'd like to talk about creating surprising, witty, charming, personal, relevant, informative, provocative and engaging messages, call me....we'll talk.
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